Barbara Duffek

Founder & CEO, Zettle AB

Barbara Duffek is a researcher and speaker who specializes in marketing management, strategy and artificial intelligence. Barbara has a track record of lecturing at executive and masters level in highly regarded institutions such as the Imperial College Business School, Boston University and ESCP. Recently, Barbara has presented her research at leading conferences, including the Society for Consumer Psychology, Association for Consumer Research, and European Marketing Academy.