Advisory Board Members

Chairperson of the board

Joen Bonnier


Partner, Atomico

Joen Bonnier is a Partner at Atomico and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

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Louise Blomqvist

President of EMEA

Louise joined Bambuser in 2020, managing the Global Enterprise division. She is directly responsible for the world-wide expansion succes for numerous enterprise clients using Bambuser’s products, including LVMH, Dior, FENDI, Shiseido Company, Clarins and more.

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Qabil Shah

Chief Marketing Officer

Qabil was appointed as Bambuser’s Chief Marketing Officer in 2023. Prior to joining Bambuser, Qabil held senior roles at several large software companies such as Nutanix, VMware, and SAS where he played a pivotal role in driving growth and leading enterprise marketing initiatives worldwide.

With a proven track record of leading renowned enterprises through extensive stages of expansion, Qabil brings invaluable expertise and a strategic vision to Bambuser, elevating the company’s marketing efforts to new heights.

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Rasmus Mencke

Chief Product Officer

In 2023, Rasmus became Bambuser’s Chief Product Officer, overseeing the Research and Development division. With a rich history in technology and Software as a Service, Rasmus has been granted over 10 patents throughout his career. He dedicated 15 years to product management leadership roles at Salesforce and previously served as the Chief Product Officer for Planday.

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Mary Ghahremani

CEO

Mary is a serial entrepreneur and the proud CEO of Bambuser.She took over as CEO of Bambuser in 2018 post-IPO and is the brain behind the company’s successful transformation to becoming the world’s first truly global Live Shopping SaaS provider.

Maryam has extensive experience within the media and startup industry with a proven track record in entrepreneurship, sales and marketing. She has held various executive positions in numerous corporations and has founded or co-founded a number of successful businesses.

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Barbara Duffek

Founder & CEO, Zettle AB

Barbara Duffek is a researcher and speaker who specializes in marketing management, strategy and artificial intelligence. Barbara has a track record of lecturing at executive and masters level in highly regarded institutions such as the Imperial College Business School, Boston University and ESCP. Recently, Barbara has presented her research at leading conferences, including the Society for Consumer Psychology, Association for Consumer Research, and European Marketing Academy.

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Joen Bonnier


Partner, Atomico

Joen Bonnier is a Partner at Atomico and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

Read full bio

Joen Bonnier


Partner, Atomico

Joen Bonnier is a Partner at Atomico and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

Read full bio

Joen Bonnier


Partner, Atomico

Joen Bonnier is a Partner at Atomico and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

Read full bio

Joen Bonnier


Partner, Atomico

Joen Bonnier is a Partner at Atomico and has a deep understanding of the dynamics of family business. He has experience in the media and Internet sectors, in which he has worked for 15 years both in Europe and Asia.

Joen has held senior positions with Berstelmann and Bonnier Group in Scandinavia, New york and China.

Read full bio